Simultaneously, a range of marketing efforts concentrated on communicating the games’ social appeal and its ease of use. For this reason, Wii Sports was preferred for its universal appeal as it was catering to a larger group of audiences. Their marketing strategy included the introduction of new avatars like Miis which were cute and customizable.
The game fostered a shift by reaching out to a new target market that included not only stereotypical gamers but also moms and grandparents. With the launch of Wii Sports by Nintendo in 2006, much was at stake. The game sold a whopping six million copies in the six weeks from its release date and the studio made a profit of $63.3 million in the first quarter of 2015 itself.įigure 1: The Witcher Gameplay. With their trailer, The Witcher 3 drew the attention of over 14.5 million views. The game is played with a third person perspective in an open world setting based on Slavonic mythology.ĬD Projekt Red collaborated with Digic Pictures for creating a sensational cinematic trailer. Based on the fictional fantasy book series, The Witcher by Andrzej Sapkowski.
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Released on 18th May 2015, The Witcher 3 is an action role playing game series published and developed by CD Projekt Red, a Polish developer. The platform allows you to create campaigns at the click of the button and handles finding and vetting the right fit influencers for you with its AI-driven algorithm.
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So, how do you get started? By checking out our full service influencer marketing platform over at Atisfyreach, of course! Atisfyreach makes influencer marketing easy. Nintendo witnessed over one million copies sold in less than 30 days, hitting 3.36 million copies in June 2013.
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Not limiting itself to influencer marketing strategy alone, this game’s marketing strategy also included online site takeovers, in-store displays, gameplay highlighting TV spots, pre-order bonus items, targeted print ad campaigns, and a massive pre-release event in Sydney, Australia. To bring its marketing efforts to fruition in Japan, Nintendo chose Arashi, a Japanese band, as their influencers. He further went on to shoot a commercial for Nintendo 3DS 2011 overhaul for the series, which is the most popular entry of the series till date. American Actor Robin Williams loved and idolized this game so much that he named his daughter after the titular character in the series. Talk about leveraging the power of influencers, The Legend of Zelda: Ocarina of Time stands as a perfect depiction.
Angry Birds today still has an empire with stuffed toys, board games, theme park attractions, movies and more.Ģ. This is a perfect depiction of the impact of strong video app store marketing. This video attracted viewers from all over, watching it over 100 million times. Rovio also leveraged YouTube by releasing an offbeat trailer which was the first of its kind for a mobile game. This partnership ushered Angry birds to the Apple platform, where it featured as the “App of the Week” in the U.K. With Angry Birds topping app store charts in both Greece and Finland, Rovio Entertainment partnered with Chillingo, a publishing company in the United Kingdom. Early in 2009, the team at Rovio which included Niklas and Mikael Hed conducted research to chalk out a strategy that was simple yet iconic, and universal. Niklas Hed, the co-founder of Rovio Entertainment stated that the launch of the iPhone unlocked a world of opportunities across the globe. Launched on the iOS App Store in December 2009, this game took the world by force by 2012 and recorded a whopping 1 billion downloads. Angry BirdsĪngry Birds is the brainchild of Rovio Entertainment, a Finnish development company. Let’s take a look at a few game marketing examples that will inspire you. That’s why you need to look to your industry to see what works and gain insights into how the industry leveraged game marketing strategies across geographies to gain momentum for their sales. Game development and marketing are both crucial for your game’s success regardless of your company’s size. However, making your marketing count isn’t easy if you’re inexperienced in that area. Game development companies shell out billions of dollars making and marketing games every year.
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